This is how Retargeting works:
With Website Retargeting you can bring people back to your website. This is where we display ads to your website visitors to bring them back to your website. Amazon attributes 15.7% of their brand awareness to retargeting their current website visitors. Most websites have a bounce rate of 98%. Now with retargeting you can bring these existing customers back to your website.
You can personalize your ads based on the pages of your website they viewed. Even if your retargeting now via Facebook, Google or services like Adroll LeadFollow can help you expand your reach and exposure.
The LeadFollow platform stack has a full suite of technologies that can be layered into your campaign which is optimized around your goals. The graphics below shows a lot of information, but the gist is that the LeadFollow platform is all about stalking your leads online to subconsciously influence buying intent. So no matter where they are, no matter where they are in the customer lifecycle.
We know that your customers are researching right now online, they are reading blogs, articles and watching videos. And the sad fact is they may not know you exist or even worse have forgotten you exist. They may start to know the type of products that they want or they’re really in the buying stage or they could have been past clients that you’re trying to reactivate and re-engage.
LeadFollow is perfect for every application of the entire customer lifecycle. I’m going to briefly explain some of the elements of our platform in a high-level. Just a reminder, we’ve got a much more detailed webinar that explain each one of these applications in detail.
You don’t want your customers to forget about you!
You want Lead Optimization using geo-location behavioral triggers and contextual awareness to target audiences with intent. You want to stay top of mind so your customers choose you over your competition.
You want to personalize your advertising so it’s always contextually relevant to your customers current online consumption or offline activity.
Optimize your existing marketing campaigns and stay top of mind with your customer while you maximize your advertising ROI. LeadFollow is the platform for you!
LeadFollow puts your brand and your offers everywhere your client’s go online, on any device they use! We make your leads more likely to engage with your business.
Stay in front of your leads anywhere and everywhere they go online. LeadFollow gives you access to 98% of the internet via 355+ advertising networks for banner and video advertising.
Anywhere you lead goes online your advertising will be right there. On any device. Your Advertising can contextual display based on the articles, videos or content your customers are reading. LeadFollow can deliver contextually relevant adverting to your leads during the entire customer journey.
Leads targeted with LeadFollow are 70% MORE LIKELY to convert into clients! Layered retargeting campaigns to engage leads and bring them back online or offline.
Leads targeted with LeadFollow at 10X (10 times) more likely to click on your ads!
Layered with existing marketing campaigns you can improve conversions upwards of 147%
Convert your direct mail campaigns into targeted audiences for display advertising.
15.7% higher brand recall! More people will know who you are!
Conversion Zone tracking: LeadFollow can track who has seen your ads online and walked into your retail location offline!
Discover the secrets of how best to configure your geofencing and geotargeting campaign for success!
Understand what makes LeadFollow unique and how our platform can give you access to new marketing opportunties.
Learn what geofencing is, what it is not and how it can help you gain access to new audiences with buying intent.
Learn what retargeting is, what it is not and how it can help you optimize your conversions.
Discover the 3 mistakes 99.3% of Facebook™ advertisers are making with their interest targeting! Access hidden audiences that your competition doesn’t know exists!