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Introduction to What is GeoFencing?

How Geofencing works what is geofencing audiences

Geofencing is a technology that has existed for the last ten years at least. Don't get geofencing confused with Geo-targeting as they are two different things. I explain in more detail below the difference. The challenge with geofencing has been that is has been a technology only available to companies with big budgets typically over $100,000/month minimum. However, LeadFollow is changing the way the industry is working by allowing small to medium size business owners access to the same technology with a starting budget of $1,000.

This allows you to leverage the benefits of Geofencing and retargeting with your existing marketing campaigns.

You cannot create highly targeted audiences using peoples offline behavior. We call this behavior buying intent because you know exactly where they are and what they are buying based on their physical location.

Even with the power of the internet and e-commerce sites like Amazon.com, people still spend 80% of their budget within an 8-10 mile radius of their home. This means all the professional services this person engages with, all the stores they visit for all of their living needs are local to them. This presents a massive opportunity for you to find new customers.

But these custom audiences are not limited to just brick and mortar retail stores. You can use these audiences for your online business as well. We have helped E-commerce business clients (people who have stores on Shopify, for example) to target customers who are working into GNC Stores and Vitamin Shoppe, for example. These are highly targeted audiences of people who are buying supplements and health products. So presenting your related products to them via your online ads is hugely beneficial.

The old ways of advertising primarily involves frequency and reach using traditional media like television and radio. That’s because these are the easiest ways to promote a business and build supporters. As a result, the industry became dominated by huge companies, while the small retailers were left behind.

Obviously, the changes in how people do business such as the use of technological devices and applications turned the table around. Now, people spend more time in their mobile devices watching videos, reading the news or checking the weather. And for that reason opportunities to reach audience and drive awareness were afforded to all businesses including small retailers.

Our Ultimate Guide to GeoFencing and Retargeting covers everything you need to know about Geofencing and Location-based Targeting to improve your marketing campaigns. That's why we call it the crash course in Geo fencing proximity marketing and location based retargeting. Claim your access here


Who is Geofencing perfect for?

If you have a product with a good margin and have a repeat purchase, then this type of technology is for you.

Agencies and Marketing Consultants

Small to Midsize Brands

Attorneys & Law Firms

Medical Systems and Practices

Car, RV, Boat, Motorcycle Dealerships

Retailers & Franchises

Trade Show Marketers & Exhibitors

Restaurants & Food Trucks

Professional Service Companies

Event Co-ordinators

Non Profits and Trade Associations

Social media influencers

Online Ecommerce Businesses

Affiliate marketers

Real Estate Agents and Finacial Services



Who is Geofencing Not suitable for?

  • Companies that are not doing any marketing or lead generation
  • Companies that have low margins like MLM's or certain Direct Sales Companies.
  • Companies that don't know a customers street address
  • Companies who only target specific type of executives
  • If you don't know who your customer is and where they hang out
  • If you don't need to influence your customer during a research stage
  • If you can't spend at least $500 a month for a lead optimization campaign to support your existing marketing.

Your the right candidate for geofencing and retargeting if:

  • You send direct mail, or want to
  • Spend money on Google PPC, of Facebook Ads
  • Already retargeting your website visitors
  • Driving traffic to your website
  • Know the locations of where your customer's hangout offline or online
  • Have a website or landing pages
  • Use online sales funnel
  • You cold call or use direct sales
  • You create Videos for social media
  • Use Radio or TV Advertising
  • Attend events or trade shows
  • Have a sales team who direct sell clients
  • Attends events, expo's, tradeshows, conventions etc.

What is GeoFencing and how does it work?

How Geofencing works

Geofencing of the process of overlaying on a map a specific area that you want to target people. People who are either inside this "digital geographic fence" or have recently been in this area. Geofencing is called "direct-to-mobile" or "direct-to-device" advertising. Allowing companies to serve ads directly to people based on their offline physical activities. This is important as it is not an assumption but a known data point based on what your customers are doing in real life. You can target people who are at the location or have entered a geofence for up to 30 days after they leave the geofence.

About 66% of businesses use different online advertising to succeed. They are rolling out new marketing plans that emphasizes the need for targeted display.

In 2019, an estimate of 1.9 billion people are expected to shop online, while 224.1 million of U.S. consumers are expected to use online for purchasing.

So, it only makes sense that more and more brands are turning to targeted display to reach relevant prospects. Running a display advertising campaign will help businesses to reach people in different at different stages of the buying cycle.

This makes it great for event marketing or for the ability to display your ads to people for up to 30 days after the real world behaviors.

What can you GeoFencing?

  • Your competitor's retail stores
  • Coffee Shops
  • Payday loan offices, pawns stores
  • Bars, Clubs, Music venues
  • Entertainment venues
  • Hospitals, Urgent care facilities
  • Doctors offices, specialist medical offices
  • Professional services that have an office like chiropractors, dentists, dermatologists, etc. etc.
  • Beauty salons, spas, and health centers
  • Sports Facilities, stadiums, event centers
  • Street corners, footpaths, parking lots
  • if it exists on a map, you can geofence it for audience creation
GeoFence Geotargeting Audience Event locations

What is targeted display aka Banner Ads

Targeted display is a graphic consisting of text and image aimed to promote a brand, product or service. You know this as banner advertising and now video advertising. Like it not this form of advertising is here to stay and is extremely powerful in influencing your customers. It typically appears next to a content, under a video, at the bottom of a mobile application or embedded in emails.

About 66% of businesses use different online advertising to succeed. They are rolling out new marketing plans that emphasizes the need for targeted display.

In 2019, an estimate of 1.9 billion people are expected to shop online, while 224.1 million of U.S. consumers are expected to use online for purchasing.

So, it only makes sense that more and more brands are turning to targeted display to reach relevant prospects. Running a display advertising campaign will help businesses to reach people in different at different stages of the buying cycle.

How does targeted display work?

The best way to make someone understand how targeted display works is to simply show. Here’s what the process looks like:

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As you can see, the concept of targeted display is pretty simple. When an internet user searches a keyword online, that data will be used to determine what advertisement he or she should get. If the user previously read a content, that history will also define Ads that will be shown. This means that based on the content you are consuming (reading or watching) your ads will be personalized to you. This is also a great lead generation opportunity as you can gain exposure to customers while they are researching solutions.

Demographics is another data that is layered onto display Ads to that have specific conditions. For example, if the advertisement is for people aged 30 to 40 or the advertisement is for women only, the demographic data will make it easier to target the right audience.

What do banner ads looks like?

Here are some examples of what these ads look like, along with how to visualize the placement on different websites and mobile applications.

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Targeted display is a graphic consisting of text and image aimed to promote a brand, product or service. You know this as banner advertising and now video advertising. Like it not this form of advertising is here to stay and is extremely powerful in influencing your customers. It typically appears next to a content, under a video, at the bottom of a mobile application or embedded in emails. If there is a website or app that displays ads, this could be a location where your ads display.


What you need to remember is that the goal of retargeting programs like LeadFollow, is to follow your customers online, everywhere they go. Your customers have a life. Just think about the websites and apps you use on a daily basis. What websites do you visit when you are meal planning? Where do you read your news, or sports news?

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News and media websites and applications are a big source of exposure within our networks. News and media websites have repeat visitors and you can see from this example there are multiple ads on the one page. These websites include CNN.com, Forbes.com Foxnews and many other news websites.

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Where do you listen to your music?

Many of the music player applications we use on a daily bases are monetized using display ads. Here is an example from the player named TuneIn

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Weather Applications, which App do you use?

Simple things people do on a daily basis and even several times a day like checking the weather becomes an opportunity for you to build brand awareness. These Weather apps use a persons location and therefore can only display your ads to people that match your target audience.

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What games do you play?

People use their cell phones to play games. If you don't think about what your family members do? How often are they playing a game, and at what moments of the day. This example if from the Words with Friends application and this is just one of 600,000+ mobile apps we publish your ads.

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What Size Banners do I Need?

There are a lot of options with banner ads sizes. In fact with all the different ad networks you can use 40 different banner ad sizes. If you wanted to limited your banner design to the most popular banner sizes it would be only 3 sizes 320x50 (Mobile Banner), 300x250(Medium Rectangle), 728x90 (Leaderboard). These 3 banners will give you the most converage on mobile, tablets and desktop devices. However you have more options.

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Here are the 40 different sizes you can use with most retargeting ad networks: 88x31, 120x60, 120x90, 120x160, 120x240, 120x600, 125x125, 160x90, 160x600, 180x90, 180x150, 200x90, 200x200, 234x60, 240x400, 250x250, 300x50, 300x100, 300x250, 300x600, 300x850, 320x50, 320x480, 336x280, 450x50, 468x15, 468x60, 468x728, 480x320, 600x315, 640x100, 700x500, 728x15, 728x90, 768x1024, 970x90, 1024x768


However there are only 6 sizes that get the BULK of all impressions and click opportunities. Therefore I recommend you only desig your banners in these 6 sizes The 6 sizes are: 300x250, 250 x250, 300x50, 320x50, 728x90, 160x600

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There’s a nonstop demand for mobile advertising and the Mobile Banner is an appropriate Ad size to capture the attention of mobile users.When it comes to click-through-rate, the one that comes on top is the Medium Rectangle. This is the Ad size that is utilized in different devices including smartphones, tablets and laptops. Depending on the placement and creatives, the Medium Rectable yields higher engagement rate.

Leaderboard Ad size is especially good for a bigger screen like desktop or laptop. It performs well when placed on the top portion of a web page. Whenever the user is come to read a content or comment on a forum, the Leaderboard Ad will immediately appear as soon as the page loads.

Creating a display Ad can be challenging ad you could end up using the wrong size. You need to research about the recommended sizes and match the creative, copy and color with it. Although it will not guarantee intant clicks, it’s a great start to build brand awareness. Make sure everything blends well together.

Display Ads are critical in ensuring the brand or product is reaching the right audience. Experimenting with Ad sizes can help in driving engagement or clicks.

Why display advertising?

There are many reasons why display advertising is gaining popularity. Its ability to reach consumers based on human interest, trait and preferences favored the advertisers.

First of all, it it is a visually appealing advert compared to others. Because the internet is drowning in Ads, advertisers must ensure that their creatives are nothing short of amazing. Take a look at the samples below. Creating ads that get attention is about our RFD formula.

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Choosing the right color combination plays an important role in the success of the online advertisement. Color evoke emotions in the viewer. Take the McDonald’s advertisement, for example. Its red and yellow combination easily excites people. Look at how irresistible that burger appears thanks to the perfect color scheme used.

Second, it makes the most out of your marketing budget. With display targeting, you can ensure that the efficiency of your budget.

Another benefit of targeted Ads is it supports brand awareness. How likely is it that a consumer will purchase from a brand that he or she doesn’t know? The same logic applies to online advertisements. In the world of advertising, display ads are the heroes because they do the work without the advertisers having to sell anything. It creates awareness and drive people to the brand. In other words, you are getting in front of high-quality prospects. You customer needs to see your advertising 20 before they will engage. The challenge with this is keeping the Recency, Frequency and Duration (RFD Formula) active to subconsciously influence your customers. This is why we specify a minimum of 4 banner ad impressions per day for 30 days.

One mistake that you don’t want to make is reaching out to the wrong audience or people who do not have interest in your product or service. This happens a lot using traditional advertising. Let’s say you have a billboard intended to attract male audience who are keen on sports. But here’s the thing, with this kind of strategy you’re reaching all types of audiences since you cannot control people who will see the advertisement.

Conversely, using display advertisement and geofencing together will allow you to use resources wisely by targeting the right people. These are the audience who are actually showing intent or interest in your business. Something that other marketing tactics can’t perform.

Geofencing campaign comes with a platform where you can define the geofence, add proximity and duration. It allows convenience of putting a boundary and tracking activities, that in turn you can use to evaluate your investment return.

Lastly, you can target potential customers with more impact using targeted display. It increases the impact your communication creates on the prospects. For example, the prospect is reading a particular content and then sees your display advertisement. The target audience will then click on the advert. And if not, the audience will remember your promo or message and when he or she is ready to take action, you will be the first name that will pop up in their head.



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Direct Mail ROI Buddy

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Website Visitor Retargeting

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Hybrid GeoFencing & Retargeting Campaign

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Event Audience Retargeting

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Want to speak about your own geofencing and retargeting campaign strategy to find out what options you have and how best to implement your campaigns?
Schedule a time with a LeadFollow Specialist now.
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Understand what makes LeadFollow unique and how our platform can give you access to new marketing opportunties.

Learn what geofencing is, what it is not and how it can help you gain access to new audiences with buying intent.

Learn what retargeting is, what it is not and how it can help you optimize your conversions.

Discover the 3 mistakes 99.3% of Facebook™ advertisers are making with their interest targeting! Access hidden audiences that your competition doesn’t know exists!

Discover want makes a successful retargeting and Geofencing campaign.

Get your questions answered and review other questions you might not have thought to ask!