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Measuring GeoFencing and Retargeting Success

Ways you can track campaign effectiveness and optimization. Results cannot be guaranteed, and should not be considered typical. Results may vary from client to client. You should monitor the data from a campaign for up to 90 days after the campaign ends on LeadFollow.

What's certain is that we can help you build your brand awareness and help you build new audiences with buying intent that you can market. Here are several ways you can track the success of your LeadFollow Geofencing and Retargeting campaigns.

  1. Impressions delivered - Highly targeting Ads are being delivered to a highly targeted audience
  2. Click through rate - how many people see the ads and click them? A good rate is 1% anything above 1% is considered very good.
  3. View through rate - this is very unique and cool. Now that we have the smart pixel installed we can tell you how many people that your ad was delivered to that later directly searched for your company by name. Example: They saw the ad 3 times at work and when they got home they searched for your company by name.
  4. Increased phone calls, and sales (over time) They way these Ads work is helping to influence their decisions throughout their buyer's journey. Consistently seeing your Ads, Logo and brand message will help reinforce you as the option to work with when they are ready. LeadFollow can provide you with a trackable phone number to use in your campaigns.
  5. Increased web traffic - Start to track traffic analytics of website traffic as well as a decreased bounce rate. You will notice an increase in direct search traffic.
  6. Better quality visitors and leads- Generally the quality of traffic to your site improves over time as well as the quality of leads.
  7. Visitors' time on site and number of page views.
  8. Building an audience of highly qualified and targeted people you can display your brand message to without having to spend $50k on a booth and deal with "running" the expo.
  9. Driving this newly collected audience to a page where the can be pixeled and retargeted long term as well as the opportunity to collect their contact info through lead capture forms.
  10. Using the LeadFollow SmartLink tool to create audiences based on the people who click on the content and links you share on your social media unique to LeadFollow!

For example with one client, we helped them bring back 887 people to their website, which resulted in a 35% increase in the request for demo's that month. means we helped them recapture leads who have left their website previous and help get these customers back into the sales funnel. How many customers are leaving your website?

If you want to understand this more visit our Traffic Recapture Calculator to help you calculate the possible ROI on a retargeting campaign.



Learn More About LeadFollow Products and Services



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Ultimate Guide to Geofencing

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Direct Mail ROI Buddy

like USPS Digital Ads

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Website Visitor Retargeting

Website Visitor Retargeting

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Hybrid GeoFencing & Retargeting Campaign

Hybrid GeoFencing & Retargeting Campaign

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Event Audience Retargeting

Event Audience Retargeting

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Speak with a LeadFollow Specialist

Want to speak about your own geofencing and retargeting campaign strategy to find out what options you have and how best to implement your campaigns?
Schedule a time with a LeadFollow Specialist now.
Speak to a human Call or Text (302) 754-5880



Watch the LeadFollow Geofencing and Website Visitor Retargeting Strategy Session webinar

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Understand what makes LeadFollow unique and how our platform can give you access to new marketing opportunties.

Learn what geofencing is, what it is not and how it can help you gain access to new audiences with buying intent.

Learn what retargeting is, what it is not and how it can help you optimize your conversions.

Discover the 3 mistakes 99.3% of Facebook™ advertisers are making with their interest targeting! Access hidden audiences that your competition doesn’t know exists!

Discover want makes a successful retargeting and Geofencing campaign.

Get your questions answered and review other questions you might not have thought to ask!