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69.47% of Your Potential Online Buyers Will Abandon Your Shopping Cart!

LeadFollow Brings Them Back!


LeadFollow uses the latest in programmatic geofencing & retargeting advertising that leverages offline buying intent behaviors and 30 terabytes of online search behavior so you always have the right targets audience engaged with your advertising.

LeadFollow ensures your customers don’t forget you!

Optimize your existing marketing campaigns and stay top of mind with your customer while you maximize your advertising ROI. LeadFollow is the platform for you!

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Stay Top of Mind, All the Time!

LeadFollow puts your brand and your offers everywhere your client’s go online, on any device they use! We make your leads more likely to engage with your business.

LeadFollow is Lead Optimization

Stay in front of your leads anywhere and everywhere they go online. LeadFollow gives you access to 98% of the internet via 355+ advertising networks for banner and video advertising.

LeadFollow is like stalking your leads online

Anywhere you lead goes online your advertising will be right there. On any device. Your Advertising can contextual display based on the articles, videos or content your customers are reading. LeadFollow can deliver contextually relevant adverting to your leads during the entire customer journey.


Geofencing & Retargeting Statistics

70% MORE LIKELY to convert

Leads targeted with LeadFollow are 70% MORE LIKELY to convert into clients! Layered retargeting campaigns to engage leads and bring them back online or offline.

Increase Clicks

Leads targeted with LeadFollow at 10X (10 times) more likely to click on your ads!

Optimize Existing Marketing

Layered with existing marketing campaigns you can improve conversions upwards of 147%

Increase Direct Mail Response Rates

Convert your direct mail campaigns into targeted audiences for display advertising.

Famous to the Right People!

15.7% higher brand recall! More people will know who you are!

Track Offline Conversions!

Conversion Zone tracking: LeadFollow can track who has seen your ads online and walked into your retail location offline!

Solutions to help you attract new customers and stay in-front of old customers to bring them back!

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Learn More About LeadFollow Products and Services



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Schedule Call

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Ultimate Guide to Geofencing

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Direct Mail ROI Buddy

like USPS Digital Ads

Learn More

Geofencing Software Reseller Whitelabel

Resellers & Social Media Agencies

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Website Visitor Retargeting

Website Visitor Retargeting

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Hybrid GeoFencing & Retargeting Campaign

Hybrid GeoFencing & Retargeting Campaign

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Banner Creative Design

Banner Creative Design

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Event Audience Retargeting

Event Audience Retargeting

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Watch the LeadFollow Geofencing and Website Visitor Retargeting Strategy Session webinar

Discover the secrets of how best to configure your geofencing and geotargeting campaign for success!

Watch Now!

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Why use LeadFollow?

You don’t want your customers to forget about you!

You want Lead Optimization using geo-location behavioral triggers and contextual awareness to target audiences with intent. You want to stay top of mind so your customers choose you over your competition.

You want to personalize your advertising so it’s always contextually relevant to your customers current online consumption or offline activity.

LeadFollow is for you if you are:

  • Looking to maximize your direct mail campaign conversion rates.
  • Looking to Geofence your competitors retail locations so you can display your advertising.
  • Looking for proximity based marketing.
  • Looking to geofence your event, trade show, expo audience so you can continue to market to them for 30 days after the event!
  • Looking to track how many people see your online advertising and walk into your retail store locations.
  • Want access to custom audiences you can’t access anywhere else.
Geofencing Geofence audience retargeting benefits

What is LeadFollow?

The LeadFollow platform stack has a full suite of technologies that can be layered into your campaign which is optimized around your goals. The graphics below shows a lot of information, but the gist is that the LeadFollow platform is all about stalking your leads online to subconsciously influence buying intent. So no matter where they are, no matter where they are in the customer lifecycle.

We know that your customers are researching right now online, they are reading blogs, articles and watching videos. And the sad fact is they may not know you exist or even worse have forgotten you exist. They may start to know the type of products that they want or they’re really in the buying stage or they could have been past clients that you’re trying to reactivate and re-engage.

LeadFollow is perfect for every application of the entire customer lifecycle. I’m going to briefly explain some of the elements of our platform in a high-level. Just a reminder, we’ve got a much more detailed webinar that explain each one of these applications in detail.


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Speak to Geofencing and Retargeting Genius

Want to speak about your own geofencing and retargeting campaign strategy to find out what options you have and how best to implement your campaigns? Schedule a time with a LeadFollow Geninus now.

Schedule Time!

It's FREE!

Speak to a human Call or Text (302) 754-5880 or use the live chat in the bottom right!


Steps to Activate Your LeadFollow Campaign

We make the process of actviating your campaigns fast and simple. Our team will manage the entire process for you to ensure you campaign is activated and optimized for success.

Geofencing Geofence audience retargeting benefits

LeadFollow Advertising Platform - Putting Your Ads In Front Of the Right People!

The LeadFollow ads are displayed on various apps (over 600,000 apps and games) including Angry Birds, Words with Friends, Weather.com, ESPN etc etc. Your Ads are also displayed one various websites via our 355+ advertising publishing networks.

GeoFencing Vs Geotargeting
GeoFencing Software Solution
  • 750 million users to target at any given time
  • Collects 30 terabytes of timestamped data per day, including 1.4 billion keyword activities and 3 billion GPS-location activities.
  • One channel to publish your ads to our 355 exchanges, networks, and publishers
  • We collect data from search engines, vertical search engines, content providers, and a vast publisher network.
  • Mobile device data from over 90% of smart phones
  • 13 billion search events
  • 7 billion unique IDs

LeadFollow works on any device, for any product. LeadFollow uses GeoFencing around specific physical locations along with a persons online contextual search behaviors. works globally

Understanding the LeadFollow Platform Stack

As part of our LeadFollow platform stack we have a full suite of technologies that we can layer to design a campaign that is optimized around your goals. This is what makes LeadFollow different from our competition. Plus we can get started for as little as $500/month!

LeadFollow specializes in Lead Optimization

We typically break your campaigns into two elements. This allows us to use our platform different based on the goal of targeting your existing audience or trying to attract new customers.

  1. Existing Audience Lead Optimization
  2. New Audience Acquisition

As a platform we publish your banner and video ads to over 355 different advertising networks which covers 98% of the internet. This means you have one LeadFollow account instead of managing 355+ accounts with 355+ different budgets for each account.


Understanding how the LeadFollow platform can be used for Existing Audience Campaigns:

With our LeadFollow Addressable “Direct Mail ROI Buddy” where we GeoFence the USPS Mailing Addresses automatically of your existing leads or clients to display your advertisements via our ad networks, at anyone who lives at that address. All we require here is to have the street address of your leads. (We can upload 1 million addresses per campaign.)

You can call this digital direct mail that displays your advertising to anyone that lives at a certain property address. This is the foundation for our Direct Mail Buddy ROI Buddy product.

LeadFollow Addressable GeoFencing is like USPS for Digital Ads!

With LeadFollow Addressable Geofencing you can segment your list to specifically target each of your list segments differently. For example New Leads, Warm leads, Cold Leads, Lost Leads, Expired Clients, Current Clients, Lost Clients. This is because we can create list segments to then display your customized advertisements to anyone in these targeted addresses.

Using geo-fences to create custom audiences

Retail Geofence Location Targeting: If you have a retail location or chain of locations we can target the physical locations for people who visit or have visited within a 30 day period of time.

This allows you to display ads to your customers who are: (1) In-store right now or (2) Left your retail location within the last 30 days.

By creating an geofence audience of people entering your current store locations you can display personalized offers to bring them back into your store. Checkout our Dynamic Ad Creator to see how we can personalize your ads dynamically.

Website Visitor Retargeting

Getting customers to come back to your website!

With Website Retargeting you can bring people back to your website. This is where we display ads to your website visitors to bring them back to your website. Amazon attributes 15.7% of their brand awareness to retargeting their current website visitors. Most websites have a bounce rate of 98%. Now with retargeting you can bring these existing customers back to your website.

Calculate Your Current Revenue Loss, by NOT using retargeting!

You can personalize your ads based on the pages of your website they viewed. Even if your retargeting now via Facebook, Google or services like Adroll LeadFollow can help you expand your reach and exposure.

Understanding how the LeadFollow platform can be used for New Audience Acquisition:

We leverage the offline intent behavior of your customers to create highly targeted audiences. Here are just some use case examples of what’s possible with the LeadFollow Geo-fencing Software & Retargeting platform.

GeoFencing physical locations your ideal clients visit in the real world. This can be any physical location that exists on a map anywhere in the world. Here are some basic examples.

  • Competitor locations: Display ads to people who have at your competitors locations, or have recently left their locations.
  • Retail Locations: Target other retail locations that you customers shop.
  • Restaurants: Target nearby locations that your customers hangout. The different types of restaurants can indicate a different type of customer segment.
  • Banks or Financial services
  • Car Yards: new, used, repair centers, rental
  • Professional Services: Where else does your customers shop or interact as part of their customer journey?
  • Display Homes or Sales Centers: This is unique to LeadFollow that we can target locations that are uniquely time based events or evergreen.
  • If it exists on a map it’s a location that can be targeted by LeadFollow Geofencing software.

Track who’s seen your ads and who walks in!

Our system allows us to track who has seen your ads and then walked into your physical locations. We also recommend using a trackable phone number for all banner ads. This allows us to track phone calls from your banner ads. LeadFollow can provide you with a phone number as part of your campaign.

With Contextual Retargeting we can display ads to people who are researching!

Contextual Display. LeadFollow processes 30 terabytes of data per day. This means we process every page your customers visit across the internet and have visited for the last 90 days. This allows us to display your ads at people based on contextual relevance. Based on the keywords on the page itself, or how our big data AI has classified the website.

With contextual display we can retarget based on up to 1,000 keywords, which can include your competitor names, URLs and various key phrases. We have also grouped data on our services to allow you to display based on our category data groups.

Contextual advertising allows you to display your ads to people while they are researching. Allowing you to engage audience at the top of the sales funnel and influence their decisions.

LeadFollow GeoFencing and Retargeting Platform

LeadFollow is more than just GeoFencing Software Solution. LeadFollow is an entire platform stack of audience creation and audience advertising solutions that can be customized to your specific needs.

The LeadFollow platform stack has a full suite of technologies that can be layered into your campaign which is optimized around your goals. The graphics below shows a lot of information, but the gist is that the LeadFollow platform is all about stalking your leads online to subconsciously influence buying intent. So no matter where they are, no matter where they are in the customer lifecycle.

We know that your customers are researching right now online, they are reading blogs, articles and watching videos. And the sad fact is they may not know you exist or even worse have forgotten you exist. They may start to know the type of products that they want or they’re really in the buying stage or they could have been past clients that you’re trying to reactivate and re-engage.

LeadFollow is perfect for every application of the entire customer lifecycle. I’m going to briefly explain some of the elements of our platform in a high-level. Just a reminder, we’ve got a much more detailed webinar that explain each one of these applications in detail.

What about Demographic targeting? If you are spending more than $5,000/month with LeadFollow you campaigns can include demographic layer segmentation. This is just another way you can personalize your marketing to highly targeted audience segments.

LeadFollow Behavioural Engagement Platform

To maximize your success you need more than just a geofencing solution. You need a platform of technologies to help you maximize and optimize your success. Geofencing campaigns by themselves will not work. However when you combine geofenced audiences as part of your entire marketing campaign you will improve your results. This is one of the big mistakes that many people make, don’t just look for a cheap GeoFencing solution but a technology that will help you create an asset.Our best clients love that you can leverage our entire platform stack as part of your campaign. At LeadFollow our goal is to ensure your customers don't forget you!

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Geofence GeoTargeting

Geotargeting is not geofencing. Geo-Fence marketing is not beacon Bluetooth marketing. Did you know that geofencing is not 1-mile or even “1 block” targeting.

How to geofence event geofencing

Yes, Facebook allows you to radius geotarget 1 mile but that is not really a geofencing solution. It is only a geotarget radius of a certain area. But what is certain in today's marketplace with all of the data we have, and the requirements for reduction of noise in your marketing audiences. A proper geofencing or “proximity marketing” solution can give you a competitive edge.

A geofence is a virtual fence placed around the precise area or down to the contours of a building, which is what our LeadFollow platform does. With geofencing, you should be able to granularly target people in individual buildings, malls, retail centers, events, competitors, etc. With LeadFollow Geo-fencing, you can target data to a precise 3 square feet! That means if you want to target a specific retail store or part of a building, you can do that.


This is where you can target people based on their location and offline buying intent activity. Like standing in your competitor’s location for example. This provides you with a massive opportunity to build custom audiences with buying intent you can advertise.

There are multiple geofencing companies out there. This is not new in essence as a technology, however, the way we do it is different. We have three government satellites that validate every transaction. We remove bot traffic and we have a new process for analysing what they call "unstructured data". Unstructed data is like converting a pocket full of pennies into a $100 bill, this is what we do with our big data supercomputer AI. Unlike our competitors we buy our location in data in penny form and interpret it's meaning. This allows us to analyze the data of people who are in starbucks vs everyone who is on the block. The cheaper way to buy data is to buy it in "structured" or chunks like a zip code of data. But this is bad because you know who was in the zip code, and not who was in only the starbucks. This is why we provide you with the LeadFollow Smart Pixel to embed on your websites and landing pages to optimize conversion tracking.

At any given time, we’re processing close to 750 million users over 30 terabytes of time-stamped per data including 1.4 billion. That’s right! 1.4 billion with the B keyword search activities. We process over 3 billion GPS locations per day. This data allows us to deliver more accurate audiences to save you wasting advertising dollars on the wrong audience segments. We can do things like keyword contextual segmentation for people within a geofenced area. For Example like people looking for a house to buy or sell, or a boat to buy. We have data for the last 6 months that we can consume, analyze, and process to make sure that we can put your marketing messages, your advertising in front of the right people. This is based on their contextual relevant behavior.The exact articles, blogs, videos, content they are consuming right now!

Addressable Geo-Fencing

If you do direct mail (Postcards, Letters, Mailers) or want to send direct mail you will love this feature! We also have a specific product called "Direct Mail ROI Buddy" to help you optimize your direct mail conversions.This is unique to the LeadFollow platform. It’s very powerful and it allows us to take any mailing address, anywhere in the world and convert it with its overlay of the GIS map indicator. So imagine this: we’ve taken your street address, your mailing address, overlaid it with the GIS property boundary data. Then LeadFollow will automatically build a geofence around your property address using the longitude and latitude all from your mailing address.


Direct Mail Geofencing and Address retargeting

This means we no longer actually have to build that geofence manually. The system automatically does it. And we can do a million automatic of them at a time! It’s that powerful. Anyone who goes into that geofence within the next 30 days, will start to see you Ads. It’s wonderful if you’re sending direct mail because it really gets to reinforce your direct mail pieces. Yes, that’ right this means all the devices inside the property will be targeted with your advertisements!

Keyword Search Retargeting

How to geofence event geofencing

This is where you can give us a keyword list of up to 500 to 1,000 keywords. What we do is use the broad search as we want higher level keyword search phrases. We’re not talking about exact like longtail keywords here, we’re talking about putting your hands in front of people during the search and research stage of the buying cycle. So your Ads start to display because what we want to do is influence them when they’re researching the products to buy your products. You can only influence people while they’re in that researching stage. Once they’ve locked in on a product, it’s a totally different mental game and buying a game to deal with.

Website Visitor Retargeting

Website Visitor Retargeting

98% of all your website visitors leave, they bounce, and never come back again. We know that only 17% of people will come back to your website. What we’re trying to do is bump that because we know that by running site retargeting, people are 70% more likely to come back to your site. And you’ll bring back about 27% of your site traffic. Just by running site retargeting, you will boost your brand awareness by 15.8% of people more likely to remember and know exactly who you are. Site retargeting in itself is very powerful. Many people don’t do it or do it well. We’ll talk more on this topic on other tutorials soon. Even if you are already retargeting your visitors via Facebook and Google ads we can expand your coverage by 98%.

Website visitor retargeting calculator

How much are you losing?

Calculate what it's worth to you if you can bring back up to 27% of your existing website traffic!

Calculate Your Current Revenue Loss!


LeadFollow GeoFencing and Programmatic Retargeting API

With the full LeadFollow platform, we offer an API. It’s our own API and you can programmatically integrate with our API. Or if you want to keep it simple you can use our Zapier app! So this allows you to turn on and off any of these campaigns in real-time, dynamically, based on what your leads or your clients are doing in real-time. Native Programmatic We also offer native programmatic, which means it’s responsive mobile and display Ads. It allows you to maximize that native content consumption field.

LeadFollow allows you to display your ads to the right people at the right time!

Website visitor retargeting right people right time

Additional LeadFollow Platform Features

Contextual Category Retargeting

This is using our big data AI to categorize behaviour and what we’ve done is we’ve grouped a lot of data together. What we’re trying to do is put your Ads in front of people at the top of the researching and buying sales funnel. This is where you’re starting to put Ads in front of people before they even know what your product is. Some agencies or some services like Google called this affinity where it’s like this person has a higher affinity to purchase or we know over the next 30 to 60 days they are more likely to purchase. What we’re trying to do is put your Ads in front of these people earlier in the buying cycle. Contextual Category or great if you are looking for New Audience exposure for lead generation.

Dynamic Creative

We’ve seen a lot of people in the auto industry use this technology. But the technology we’ve created allows us to use it in multiple other industries. So if you have a product catalog and users have been to your website, we’re able to set a dynamic feed based on the product they viewed on your website. We can change the Ads dynamically to display only Ads relevant to the products in which they looked at on your website. It’s an amazing application and it’s wonderful if you’ve got a big product catalog and you want to have unique Ads to each person based on the products they’ve seen without having to create tens of thousands of Ads.

CRM Targeting (Convert Emails into Audiences)

This is where we can actually take your lead list. This includes the phone numbers, email addresses, and match them to over 350 different network providers. And we can find these people and where they exist on their digital footprints and roll your Ads only to those people.

IP Targeting

The IP targeting is important if you know specific locations or IP ranges. You can start to go after those areas.


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Speak to Geofencing and Retargeting Genius

Want to speak about your own geofencing and retargeting campaign strategy to find out what options you have and how best to implement your campaigns? Schedule a time with a LeadFollow Geninus now.

Schedule Time!

It's FREE!

Speak to a human Call or Text (302) 754-5880 or use the live chat in the bottom right!


Claim Your Copy of the Ultimate Guide to GeoFencing and Custom Audience Retargeting

What's inside the Geo-Fence and Retargeting Guide?

  • Insider Geofencing Campaign Manager secrets to increase your conversions and click through rates!
  • Secret Tips for "How to set up geofences"
  • What to be aware of when setting up geofences
  • Why retargeting is vital to successful campaigns
  • 3 questions to ask your Geofencing software provider that can prevent wasting your money!
  • 3 mistakes people make with Geofencing and Retargeting campaigns
  • Guide to retargeting with video Massive Opportunity for people who want to create a brand and increase brand recall
  • How to optimize your social media posts to create custom audiences. Future opportunities for monetization as social influencer
  • Why GeoFencing fails!
  • How to measure success and quantify your campaign results.
  • How you can hijack your competitors' traffic without them knowing about it… and there is nothing they can do to stop you!

Claim your copy of the Ultimate Guide to Geofencing!

Enter your contact information below and you will get instant access with exclusive bonus video training!

We'll never share your email with anyone else.

Learn how you can gain millions of impressions and thousands of visitors with buying intent to your website in less than 72 hours!


Introduction to What is GeoFencing?

How Geofencing works what is geofencing audiences

Geofencing is a technology that has existed for the last ten years at least. Don't get geofencing confused with Geo-targeting as they are two different things. I explain in more detail below the difference. The challenge with geofencing has been that is has been a technology only available to companies with big budgets typically over $100,000/month minimum. However, LeadFollow is changing the way the industry is working by allowing small to medium size business owners access to the same technology with a starting budget of $500.

This allows you to leverage the benefits of Geofencing and retargeting with your existing marketing campaigns.

You cannot create highly targeted audiences using peoples offline behavior. We call this behavior buying intent because you know exactly where they are and what they are buying based on their physical location.

Even with the power of the internet and e-commerce sites like Amazon.com, people still spend 80% of their budget within an 8-10 mile radius of their home. This means all the professional services this person engages with, all the stores they visit for all of their living needs are local to them. This presents a massive opportunity for you to find new customers.

But these custom audiences are not limited to just brick and mortar retail stores. You can use these audiences for your online business as well. We have helped E-commerce business clients (people who have stores on Shopify, for example) to target customers who are working into GNC Stores and Vitamin Shoppe, for example. These are highly targeted audiences of people who are buying supplements and health products. So presenting your related products to them via your online ads is hugely beneficial.

The old ways of advertising primarily involves frequency and reach using traditional media like television and radio. That’s because these are the easiest ways to promote a business and build supporters. As a result, the industry became dominated by huge companies, while the small retailers were left behind.

Obviously, the changes in how people do business such as the use of technological devices and applications turned the table around. Now, people spend more time in their mobile devices watching videos, reading the news or checking the weather. And for that reason opportunities to reach audience and drive awareness were afforded to all businesses including small retailers.

Our Ultimate Guide to GeoFencing and Retargeting covers everything you need to know about Geofencing and Location-based Targeting to improve your marketing campaigns. That's why we call it the crash course in Geo fencing proximity marketing and location based retargeting. Claim your access here


Who is Geofencing perfect for?

If you have a product with a good margin and have a repeat purchase, then this type of technology is for you.

Agencies and Marketing Consultants

Small to Midsize Brands

Attorneys & Law Firms

Medical Systems and Practices

Car, RV, Boat, Motorcycle Dealerships

Retailers & Franchises

Trade Show Marketers & Exhibitors

Restaurants & Food Trucks

Professional Service Companies

Event Co-ordinators

Non Profits and Trade Associations

Social media influencers

Online Ecommerce Businesses

Affiliate marketers

Real Estate Agents and Finacial Services



Who is Geofencing Not suitable for?

  • Companies that are not doing any marketing or lead generation
  • Companies that have low margins like MLM's or certain Direct Sales Companies.
  • Companies that don't know a customers street address
  • Companies who only target specific type of executives
  • If you don't know who your customer is and where they hang out
  • If you don't need to influence your customer during a research stage
  • If you can't spend at least $500 a month for a lead optimization campaign to support your existing marketing.

Your the right candidate for geofencing and retargeting if:

  • You send direct mail, or want to
  • Spend money on Google PPC, of Facebook Ads
  • Already retargeting your website visitors
  • Driving traffic to your website
  • Know the locations of where your customer's hangout offline or online
  • Have a website or landing pages
  • Use online sales funnel
  • You cold call or use direct sales
  • You create Videos for social media
  • Use Radio or TV Advertising
  • Attend events or trade shows
  • Have a sales team who direct sell clients
  • Attends events, expo's, tradeshows, conventions etc.

What is GeoFencing and how does it work?

How Geofencing works

Geofencing of the process of overlaying on a map a specific area that you want to target people. People who are either inside this "digital geographic fence" or have recently been in this area. Geofencing is called "direct-to-mobile" or "direct-to-device" advertising. Allowing companies to serve ads directly to people based on their offline physical activities. This is important as it is not an assumption but a known data point based on what your customers are doing in real life. You can target people who are at the location or have entered a geofence for up to 30 days after they leave the geofence.

About 66% of businesses use different online advertising to succeed. They are rolling out new marketing plans that emphasizes the need for targeted display.

In 2019, an estimate of 1.9 billion people are expected to shop online, while 224.1 million of U.S. consumers are expected to use online for purchasing.

So, it only makes sense that more and more brands are turning to targeted display to reach relevant prospects. Running a display advertising campaign will help businesses to reach people in different at different stages of the buying cycle.

This makes it great for event marketing or for the ability to display your ads to people for up to 30 days after the real world behaviors.

What can you GeoFencing?

  • Your competitor's retail stores
  • Coffee Shops
  • Payday loan offices, pawns stores
  • Bars, Clubs, Music venues
  • Entertainment venues
  • Hospitals, Urgent care facilities
  • Doctors offices, specialist medical offices
  • Professional services that have an office like chiropractors, dentists, dermatologists, etc. etc.
  • Beauty salons, spas, and health centers
  • Sports Facilities, stadiums, event centers
  • Street corners, footpaths, parking lots
  • if it exists on a map, you can geofence it for audience creation
GeoFence Geotargeting Audience Event locations

What is targeted display aka Banner Ads

Targeted display is a graphic consisting of text and image aimed to promote a brand, product or service. You know this as banner advertising and now video advertising. Like it not this form of advertising is here to stay and is extremely powerful in influencing your customers. It typically appears next to a content, under a video, at the bottom of a mobile application or embedded in emails.

About 66% of businesses use different online advertising to succeed. They are rolling out new marketing plans that emphasizes the need for targeted display.

In 2019, an estimate of 1.9 billion people are expected to shop online, while 224.1 million of U.S. consumers are expected to use online for purchasing.

So, it only makes sense that more and more brands are turning to targeted display to reach relevant prospects. Running a display advertising campaign will help businesses to reach people in different at different stages of the buying cycle.

How does targeted display work?

The best way to make someone understand how targeted display works is to simply show. Here’s what the process looks like:

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As you can see, the concept of targeted display is pretty simple. When an internet user searches a keyword online, that data will be used to determine what advertisement he or she should get. If the user previously read a content, that history will also define Ads that will be shown. This means that based on the content you are consuming (reading or watching) your ads will be personalized to you. This is also a great lead generation opportunity as you can gain exposure to customers while they are researching solutions.

Demographics is another data that is layered onto display Ads to that have specific conditions. For example, if the advertisement is for people aged 30 to 40 or the advertisement is for women only, the demographic data will make it easier to target the right audience.

What do banner ads looks like?

Here are some examples of what these ads look like, along with how to visualize the placement on different websites and mobile applications.

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Targeted display is a graphic consisting of text and image aimed to promote a brand, product or service. You know this as banner advertising and now video advertising. Like it not this form of advertising is here to stay and is extremely powerful in influencing your customers. It typically appears next to a content, under a video, at the bottom of a mobile application or embedded in emails. If there is a website or app that displays ads, this could be a location where your ads display.


What you need to remember is that the goal of retargeting programs like LeadFollow, is to follow your customers online, everywhere they go. Your customers have a life. Just think about the websites and apps you use on a daily basis. What websites do you visit when you are meal planning? Where do you read your news, or sports news?

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News and media websites and applications are a big source of exposure within our networks. News and media websites have repeat visitors and you can see from this example there are multiple ads on the one page. These websites include CNN.com, Forbes.com Foxnews and many other news websites.

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Where do you listen to your music?

Many of the music player applications we use on a daily bases are monetized using display ads. Here is an example from the player named TuneIn

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Weather Applications, which App do you use?

Simple things people do on a daily basis and even several times a day like checking the weather becomes an opportunity for you to build brand awareness. These Weather apps use a persons location and therefore can only display your ads to people that match your target audience.

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What games do you play?

People use their cell phones to play games. If you don't think about what your family members do? How often are they playing a game, and at what moments of the day. This example if from the Words with Friends application and this is just one of 600,000+ mobile apps we publish your ads.

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What Size Banners do I Need?

There are a lot of options with banner ads sizes. In fact with all the different ad networks you can use 40 different banner ad sizes. If you wanted to limited your banner design to the most popular banner sizes it would be only 3 sizes 320x50 (Mobile Banner), 300x250(Medium Rectangle), 728x90 (Leaderboard). These 3 banners will give you the most converage on mobile, tablets and desktop devices. However you have more options.

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Here are the 40 different sizes you can use with most retargeting ad networks: 88x31, 120x60, 120x90, 120x160, 120x240, 120x600, 125x125, 160x90, 160x600, 180x90, 180x150, 200x90, 200x200, 234x60, 240x400, 250x250, 300x50, 300x100, 300x250, 300x600, 300x850, 320x50, 320x480, 336x280, 450x50, 468x15, 468x60, 468x728, 480x320, 600x315, 640x100, 700x500, 728x15, 728x90, 768x1024, 970x90, 1024x768


However there are only 6 sizes that get the BULK of all impressions and click opportunities. Therefore I recommend you only desig your banners in these 6 sizes The 6 sizes are: 300x250, 250 x250, 300x50, 320x50, 728x90, 160x600

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There’s a nonstop demand for mobile advertising and the Mobile Banner is an appropriate Ad size to capture the attention of mobile users.When it comes to click-through-rate, the one that comes on top is the Medium Rectangle. This is the Ad size that is utilized in different devices including smartphones, tablets and laptops. Depending on the placement and creatives, the Medium Rectable yields higher engagement rate.

Leaderboard Ad size is especially good for a bigger screen like desktop or laptop. It performs well when placed on the top portion of a web page. Whenever the user is come to read a content or comment on a forum, the Leaderboard Ad will immediately appear as soon as the page loads.

Creating a display Ad can be challenging ad you could end up using the wrong size. You need to research about the recommended sizes and match the creative, copy and color with it. Although it will not guarantee intant clicks, it’s a great start to build brand awareness. Make sure everything blends well together.

Display Ads are critical in ensuring the brand or product is reaching the right audience. Experimenting with Ad sizes can help in driving engagement or clicks.

Why display advertising?

There are many reasons why display advertising is gaining popularity. Its ability to reach consumers based on human interest, trait and preferences favored the advertisers.

First of all, it it is a visually appealing advert compared to others. Because the internet is drowning in Ads, advertisers must ensure that their creatives are nothing short of amazing. Take a look at the samples below. Creating ads that get attention is about our RFD formula.

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Choosing the right color combination plays an important role in the success of the online advertisement. Color evoke emotions in the viewer. Take the McDonald’s advertisement, for example. Its red and yellow combination easily excites people. Look at how irresistible that burger appears thanks to the perfect color scheme used.

Second, it makes the most out of your marketing budget. With display targeting, you can ensure that the efficiency of your budget.

Another benefit of targeted Ads is it supports brand awareness. How likely is it that a consumer will purchase from a brand that he or she doesn’t know? The same logic applies to online advertisements. In the world of advertising, display ads are the heroes because they do the work without the advertisers having to sell anything. It creates awareness and drive people to the brand. In other words, you are getting in front of high-quality prospects. You customer needs to see your advertising 20 before they will engage. The challenge with this is keeping the Recency, Frequency and Duration (RFD Formula) active to subconsciously influence your customers. This is why we specify a minimum of 4 banner ad impressions per day for 30 days.

One mistake that you don’t want to make is reaching out to the wrong audience or people who do not have interest in your product or service. This happens a lot using traditional advertising. Let’s say you have a billboard intended to attract male audience who are keen on sports. But here’s the thing, with this kind of strategy you’re reaching all types of audiences since you cannot control people who will see the advertisement.

Conversely, using display advertisement and geofencing together will allow you to use resources wisely by targeting the right people. These are the audience who are actually showing intent or interest in your business. Something that other marketing tactics can’t perform.

Geofencing campaign comes with a platform where you can define the geofence, add proximity and duration. It allows convenience of putting a boundary and tracking activities, that in turn you can use to evaluate your investment return.

Lastly, you can target potential customers with more impact using targeted display. It increases the impact your communication creates on the prospects. For example, the prospect is reading a particular content and then sees your display advertisement. The target audience will then click on the advert. And if not, the audience will remember your promo or message and when he or she is ready to take action, you will be the first name that will pop up in their head.

Geofencing and Retargeting Frequently Asked Questions:

What does Geofencing do that’s different than Google ads?


Geofencing is used to create custom audiences of people based on their offline behavior. Google can only create custom audience via their online search when you use Google.com search query, less than 4 searches per person per day which takes less than 2 minutes on average. The other way that Google allows you to target your ads is by using Geotargeting. This is where you can create geo-location zones that you display your ads, these are usually a city, county, zip code or 5 mile radius.

GeoFencing Vs Geotargeting
Geo-Fencing allows you to be as accurate as 100 square feet (Starbucks size). This allows you to target people who walk into a Starbucks for example vs people who are in the Zip code. With Geo-Fencing you can get more accurate in the audiences you create because of their specific offline behaviors.

Google displays ads to people based on their online searches using the Google search query.

With Geo-fencing you create custom audiences based on people’s offline behaviors like attending an event/expo, or walking into a certain business to then display your ads which can be either banner ads or video ads.

If LeadFollow does not advertise on Google Search or Facebook ads network where do we advertise?


It's our goal to follow your customers around the internet during their daily experience and optimize your ad impressions based on who your are targeting to create brand awareness and dominance in the mind of your customers. We want your customers to see your ads at least 4 times per day, every day for an extended period of time. This is how you can subconsciously influence your customer to engage with your company.
GeoFencing Vs Geotargeting
Currently we don’t publish ads to the Google search query or the Facebook ads network because these are closed networks that are controlled by their relevant companies. We do however publish to the Google Display Network and Goole Ad Network via the DoubleClick Ad Exchange (this is Google's ad publishing company).
GeoFencing Vs Geotargeting

What you need to be aware is there is two types of Google ad networks, there is Google Search and there is Google Ads network. The Google Search Network uses the data from search boxes on websites that have a search bar. So any website has a search bar, is a data point for keyword based ad discovery. The Google ads networks are all the website that are using Google (Google Adsense) to control the ads that are placed on their websites. The site owner then get’s paid by google for placing these ads on their website. (This is the role of the ad network.)

For example if I have a website and I want to get paid for placing ads on my site, but don’t want to have to deal with selling the ad space. I can contract companies that are called Ad Networks to manage all of this for me. This is where LeadFollow comes in. We have integrated with these ad networks to publish your ads onto 98% of the internet via 355+ different ad networks.

GeoFencing Vs Geotargeting

Instead of you just using one ad network like Google Ad network you can use LeadFollow and publish to over 355+ different ad networks. Your ads are displayed on various apps (over 600,000 apps and games) including Angry Birds, Words with Friends, Weather.com, ESPN etc etc. Your Ads are also displayed one various websites via our 355+ advertising publishing networks. We give you real-time reporting of each location your ads have been placed as we follow your users around the internet.

LeadFollow also makes use of the contextual keyword discovery because we process 30 Terabytes of user data a day. This means our systems are analyzing the content you are consuming and based on that we can display your ads. So if a person is reading a page, or watching a video that matches one of your 1,000 keywords we can then trigger your ads to display. This allows us to display your ads to customers based on the content they are viewing or have viewed within the last 30 days.

GeoFencing Vs Geotargeting

If people search on Google will they see our ads?

No, if people search on Google.com using a search query they will nope see the ads. However based on the website that loads in the search results and the other content that the user is reading, or engaged with can trigger the display of the ads via our advertising networks. Users will only be seeing your ads based on if they have already been to your website and you are using our website visitor retargeting or they have applied a keyword contextual display element to your campaign.

The internet is bigger than Facebook and Google!

That's right the internet is larger than Facebook and Google. According to a recent study, the average American spends 10.6 hours per day online. Less than 2 minutes or 4 searches per day is on Google.com. There are forums, blogs, new websites, video sites, TV streaming services and the list goes on.

Just think about the websites that you visit daily. Or the Apps that you use, when you use.

  • When you wake up which websites do you browse or apps do you use?
  • When you go to sleep, which websites do you browse or apps do you use?
  • Where do you get your news?
  • Where and how do you check the weather?
  • How do you find out about traffic?
  • How do you get directions?
  • How do you find food to eat?
  • Where do you get your recipes from?
  • How do you watch Tv?

Take a moment to think about how you use the internet. For most people to complete any of the above tasks they are going to be connected to a website or an app or a streaming device.

Geofencing and retargeting advertising solutions can gain 97% more reach than your traditional geo-targeting (zip code) marketing campaign.

GeoFencing integrates with your existing offline marketing channels to provide real-time tracking and analytics. With LeadFollow we can track the people who have seen your ads online and walked into your stores. This is what we call the Conversion lift report and tracking via our geo-fence conversion zones.

How does GeoFencing know a person is there?

90% of people typically have their geolocation services turned on for their mobile device. Many of the apps you use on a daily basis or websites you visit require you location. For example if you have done any of the following it's likely that your location services are on:

  • Used Apple maps, Google Maps, Waze or other mapping application.
  • Checked the weather
  • Said "Siri/Alexa/Google ______ near me?"
  • Visited Amazon.com, Walmart.com, Alibaba.com
  • Looked for a bank atm near me
  • Used Lyft or Uber
  • Used a food delivery app
  • Ordered a pizza
  • Looked up sports team score.
  • Purchased concert tickets
  • Looked up flight information
  • Booked a flight
  • Looked up hotel information
  • Booked a hotel
  • Used social media like Facebook, Twitter, Snapchat, Instagram, TikTok, WeChat, Youtube.
  • And about 1,000 more different things, I am sure you get the idea.

It would be harder to find someone that has location services off! And let's face it if you do find those people what are the chances they are your ideal customer? And are all of these people your only customer… didn't think so. Because if they are you are not an ideal candidate for geofencing.

Using GeoFencing to track online advertising offline like your walk-in foot traffic

Let me ask you a question. Can you successfully track your TV, Billboard, Radio and or direct mail ads? Can you track how many of these people have walked into your store because of them?

You can track if you are using special offers or coupon codes. But just because I received your postcard does not mean I didn't walk into your store without the coupon. This happens all the time!

With our LeadFollow geo-fencing conversion zone tracking we can track the people who see your ads and then walk into your stores. This is because the person has seen your ad on their device and this device is usually in their pocket or hand when they walk into your store. Therefore giving you their location data.

How does conversion zone tracking work?

Geofencing Natural Lift Walk-in Conversion Tracking

The process is simple.

  1. We set up a geo-fence target zone around the area you want to target like your competitor's location.
  2. Then we set up a conversion zone around one or more of YOUR locations. That's right we can have up to 1,000 conversion zones per campaign!
  3. When the customer enters your competitor's location we start tracking their information. They see your ads online.
  4. When the customer enters the conversion zone with their device which has previously been served ads and tracked at the competitor's location. The LeadFollow system will validate this data and register it as a Conversion.

Now you can track who is seeing your ads and then walking into your stores. I am sure you might be getting some ideas. Yes, you can use this with your direct mail campaigns to track who you are sending direct mail and how many of those people are visiting your conversion zone locations. There are many use cases and we are more than happy to discuss them with you.

Geofencing Tracking Analytics Dashboard

The LeadFollow Geofencing and Retargeting Analytics are so detailed that we can even compare the people who naturally visited your store without seeing the ads versus the people who did see the ads and visit. This is what's called the natural conversion lift score. How did your ads boost your natural walk-in traffic. Not only can you measure foot traffic we can measure the impact your ads are having on your location foot traffic.

Measuring GeoFencing and Retargeting Success

Ways you can track campaign effectiveness and optimization. Results cannot be guaranteed, and should not be considered typical. Results may vary from client to client. You should monitor the data from a campaign for up to 90 days after the campaign ends on LeadFollow.

What's certain is that we can help you build your brand awareness and help you build new audiences with buying intent that you can market. Here are several ways you can track the success of your LeadFollow Geofencing and Retargeting campaigns.

  1. Impressions delivered - Highly targeting Ads are being delivered to a highly targeted audience
  2. Click through rate - how many people see the ads and click them? A good rate is 1% anything above 1% is considered very good.
  3. View through rate - this is very unique and cool. Now that we have the smart pixel installed we can tell you how many people that your ad was delivered to that later directly searched for your company by name. Example: They saw the ad 3 times at work and when they got home they searched for your company by name.
  4. Increased phone calls, and sales (over time) They way these Ads work is helping to influence their decisions throughout their buyer's journey. Consistently seeing your Ads, Logo and brand message will help reinforce you as the option to work with when they are ready. LeadFollow can provide you with a trackable phone number to use in your campaigns.
  5. Increased web traffic - Start to track traffic analytics of website traffic as well as a decreased bounce rate. You will notice an increase in direct search traffic.
  6. Better quality visitors and leads- Generally the quality of traffic to your site improves over time as well as the quality of leads.
  7. Visitors' time on site and number of page views.
  8. Building an audience of highly qualified and targeted people you can display your brand message to without having to spend $50k on a booth and deal with "running" the expo.
  9. Driving this newly collected audience to a page where the can be pixeled and retargeted long term as well as the opportunity to collect their contact info through lead capture forms.
  10. Using the LeadFollow SmartLink tool to create audiences based on the people who click on the content and links you share on your social media unique to LeadFollow!

For example with one client, we helped them bring back 887 people to their website, which resulted in a 35% increase in the request for demo's that month. means we helped them recapture leads who have left their website previous and help get these customers back into the sales funnel. How many customers are leaving your website?

If you want to understand this more visit our Traffic Recapture Calculator to help you calculate the possible ROI on a retargeting campaign.

Cost of GeoFencing and Retargeting Campaigns

What's the cost of the Geofencing campaign or what should I budget?

This is a great question and the only way you can answer it is by understanding what we call the impression math. At LeadFollow we offer geofencing and retargeting based on impressions, not clicks, not call and not leads. Impressions is the metric that creates all of the clicks, calls, form fills and client walk-ins. So the questions become really how many impressions are needed to influence your leads. Therefore programmatic display advertising is not like Facebook ads or Google AdWords or Bing Ads because it's billed per impression.

An impression is when an Ad via a mobile app or website passes your line of site or purview. Similar to your driving past a billboard or listening to a radio spot, those count as impressions. CPM is Cost Per Impressions and is billed in units of 1,000 impressions. So a $15/cpm is $15.00 per 1,000 impressions. The cost of banner ad impressions is different to video ad impressions.

There are several variables that influence your impressions:

  • Who are your targeting?
  • Your offer
  • How recent was their intent action?
  • How well do they know you?
  • What stage of the customer journey are they?
  • Short sale cycle or long sales cycle?
  • How are you connecting with them around the impressions of the LeadFollow campaign?

These are all important questions you need to ask yourself and understand. If we were to provide you with a rule of thumb we recommend to clients that they allocate 20% of their advertising budget to geofencing and retargeting campaigns.

For example we had one client use retargeting alone to bring 887 people back to their website, which resulted in a 35% increase in requests for demo's.

Your Cost Per Impression (CPM) varies based on the advertising networks we are using to display impressions to your leads. It's recommended to deliver 4 impressions per day per person you want to target for 30 days at least. This results in a $1 per person for a 30-day campaign.

I recommend that you mix video ads with static banner ads and within your creative flight you can have 3-6 different types of video ads and banner ads in one campaign. Rotating your ads helps with brand awareness and recall awareness.

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Geofencing Event Audience Retargeting Packages

Our team has created packages for people who are looking to geofence event audiences and retarget these event attendees for 30 days after the event.

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LeadFollow has Geofencing campaigns starting from $500.00/Month with 50,000 Impressions!

The good news is with LeadFollow you can get a campaign started for a little as $500. It's recommended that you always run campaigns for 3-6 months, and retargeting should always be part of every marketing campaign you complete and should be just part of your monthly budget.

Do I pay based on the number of Geofences I use?

Some companies choose to charge based on this model. However, at LeadFollow, you can include a maximum of 1,000 geofences per campaign. We recommend that you have at least 20 if not 30 geofences as part of a campaign. If you have 20-30 geofences a good budget is $1,000/month for engagement. This will give you 100,000 impressions.

Do you setup my campaigns or can I do it myself?

With LeadFollow we give you access to your LeadFollow Dashboard which allows you to manage your campaigns. Our team will help you set up and activate your campaigns. We have found that clients like the hands-on support of our retargeting campaign management. This ensures you have your campaigns setup and optimized automatically by our team. This means your campaigns can be launched in as little as 72 hours.

Can you help me with banner creative design?

Yes, LeadFollow can help you with your geofencing banner ads and retargeting banner ads. We have made the process fast and simple:

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All you need to do is complete the banner creative design wizard and our team will design your banner ads for you to approve. Once your banner ads are approved our team will load them into your campaign and then activate your campaign.

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Do I get access to analytics and campaign reporting?

Inside your LeadFollow account you get access to a real-time analytics and reporting dashboard for each of your campaigns.

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How to create the right geofencing campaign strategy

There are many factors that will influence the results of your geofencing and retargeting campaign. Like any other marketing campaign it needs to be optimized over a period of 3 months. (90 days)

Here are some of the factors that will influence your campaigns:

  • Target audience
  • Behaviors of this target audience
  • Offers to this audience Yes, more than 1 offer
  • Recency, Frequency, Duration of campaigns
  • Creative Flight Rotation
  • Using Video or Not using video
  • Your website Is it fast and mobile responsive with 80% of traffic coming from mobile devices.
  • Do you have a landing page or website that converts your website traffic and are you optimizing this?

When you are reviewing your campaign strategy, you need to be very clear on what your goal is. For example:

  • Do you want store foot traffic?
  • Do you want impressions and awareness?
  • Awareness because you are calling the target audience and want I higher connection rate.
  • Brand engagement on other channels like social media.
  • Lead Capture or Form fills.
  • Phone calls or website chat engagements.

These are just some of the engagement metrics you need to be aware of with your campaign goals. Because you can experience all of these as part of one campaign, it's hard to achieve one of these without the other when using these type of branding campaign.

Do you know your Geo-fence audience?

It sounds like a simple question, but how well do you know your geofence audience?

Have you created a buying persona and know their emotions and how to trigger and engage them. Are they price sensitive and what will trigger them to engage with your marketing campaign?

For example, knowing what your target audience is experiencing and doing prior and after the geofence target area. Where do they go after, what do they do for the next 30 days after this geofenced area? Who are they seeing, are they in pain? What are their fears, desires, frustrations?

Being able to answer these questions will allow you to design better creative that captivates their attention. Remember you are not speaking to everyone here. You are only targeting a very specific person so make sure you speak directly to that person.

There are other simple examples like if you are geo-fencing a shopping mall what is the mall layout. Is there a cheaper end to the mall and an expensive end? Is there are movie theater or food/bar area that you want to include or exclude in your target zone.

How to choose Geofence locations?

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It sounds like a simple question, but how well do you know your geofence audience?

Some of the simple locations to think about are as follows:

  • Your Current Location
  • Visiting
  • Leaving (Recency)
  • Your 4 block Area
  • Competitor Location
  • Client Hangouts or places their frequent

If you want to think about expanding this audience here are some strategies we call advanced custom audience expansion:

  • Your Client List
  • Addressable
  • Contextual Search
  • Category Display

Your campaign does not need to be just about the Click through Rate (CTR). If can be about educating your clients via the banner ads or videos. Think of your banner ads or video ads as another way to distribute your content, create awareness and engage your audience in the content you are creating.

Is my website important for conversions?

Yes, your website is extremely important in the conversion process. Here are some of the simple things you can do to ensure you website is optimal. First, ensure your website loads in less than 3 seconds. If your website is slow you are reducing your conversions significantly. Speed is one of the most important factors with any website.

Is your website 'mobile responsive'? Does your website load on cell phones when there is no wifi connection? Does your page load in less than 3 seconds? It's amazing how many websites suck on cell phones

There are a lot of tools out there that can help you understand the user experience on your website. If you need some ideas, reach out to our team and we will give you some suggestions. Team@LeadFollow.io

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Speak to Geofencing and Retargeting Genius

Want to speak about your own geofencing and retargeting campaign strategy to find out what options you have and how best to implement your campaigns? Schedule a time with a LeadFollow Geninus now.

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Claim Your Copy of the Ultimate Guide to GeoFencing and Custom Audience Retargeting

What's inside the Geo-Fence and Retargeting Guide?

  • Insider Geofencing Campaign Manager secrets to increase your conversions and click through rates!
  • Secret Tips for "How to set up geofences"
  • What to be aware of when setting up geofences
  • Why retargeting is vital to successful campaigns
  • 3 questions to ask your Geofencing software provider that can prevent wasting your money!
  • 3 mistakes people make with Geofencing and Retargeting campaigns
  • Guide to retargeting with video Massive Opportunity for people who want to create a brand and increase brand recall
  • How to optimize your social media posts to create custom audiences. Future opportunities for monetization as social influencer
  • Why GeoFencing fails!
  • How to measure success and quantify your campaign results.
  • How you can hijack your competitors' traffic without them knowing about it… and there is nothing they can do to stop you!

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