Statistics show that around 98% of people LEAVE your website! This means you are spending all this time and money to get traffic to your website, but how are you bringing them back?
If you are focused on creating new content, that is not enough. Another thought to consider, is if you are creating that new content, how are you putting that content in front of your website traffic to bring them back to consume it?
The fast and simple way to get people back to your website, is using Website Visitor Retargeting. This allows you to display ads to your current website visitors. By using retargeting, your 27% more likely to bring existing website visitors back to your website! But what’s more interesting is that these visitors that come back to your website are 70% more likely to buy from you. That’s right, these visitors are more likely to give you money than the visitors who didn’t get retargeted.
I made this calculator to show you the impact of using retargeting. You have already spent the money to bring people to your website. Now you need to ensure they come back to your website to transact with you.
Without LeadFollow Website Visitor Retargeting
With LeadFollow Website Visitor Retargeting
Stop letting your customers forget you! Schedule a call to discuss your options for activating your retargeting campaigns today!
Below, are a few powerful GeoFencing campaign examples you can use for different types of industries or businesses. Our team is very experienced to design a successful Geotargeted business strategy for you…
These campaigns are straight forward, and it's all about getting awareness for possible new clients. If you are dealing with slip and fall, mass tort, or accident victims you can target all of these locations.
For example, you can't target the emergency hospitals, ER Clinics, Car repair locations, known high accident intersections, pain rehabilitation centers, medicine and pain management clinics just to name a few.
But that's not the only elements to your campaign. With LeadFollow we can apply our keyword contextual or category contextual elements to display your ads to people who are using or consuming context related to your keywords. This will allow you to captive the attention of customers while they are researching for a solution. This will allow you to captivate the attention of clients, while they are researching a solution.
Medical professionals that are benefiting from Geofencing and Retargeting advertising are Medical System or Software Sellers, dentists, plastic surgeons, orthodontists, dermatologists, chiropractors, pain clinics, etc. just to name a few.
The strategy is to start geofencing their competitor locations because the intent of people physically visiting these places is expected. It's also common for these types of businesses to market using "lunch and learn" events or workshops. So, you can geofence these events and capture the audience of people attending, because their intent to act will be high.
Other examples can include orthopedic hospitals, local sporting facilities or high energy fitness facilities to virtually capture people while they are training or performing.
The goal of geofencing campaigns is to discover where and how your customers are spending their time per day, week, month, etc. so you can display your brand at the best possible times.
Allowing LeadFollow’s technology to Geofence any event is the advantage needed to stand out at busy conferences and trade shows!
It's the same people you're spending thousands of dollars to meet at your booth. LeadFollow increases the likelihood of you making a connection AT the event and AFTER the event.
Remember… with LeadFollow we can geofence ANY Location. This includes but is not limited to:
When people have location enabled apps on their mobile devices and enter the geo-fenced location during the set timeframe, they then become part of an audience that can be targeted following the event. That's 90% of people who attend the event!
Event targeting is a popular tactic because it groups a relevant audience based on interest, behavior, or even simple geography. It's a good way to reach that audience that other forms of advertising can't match.
Dealerships have a massive marketing opportunity for Geofencing their locations with our powerful ability to use “dynamic creatives” This means your ads can be personalized based on the specific make and model of the cars that people are searching for online!!!
We have also worked with dealerships to go beyond their own locations and successfully geofence COMPETITORS new/used car lots, tent sale events, car repair shops, crash centers, car shows, car events and the list keeps growing strong!!!
With our conversion zone tracking technology, we can track people who walked onto your car lot or any car dealers lot. This walk-in traffic tracking is extremely beneficial…
We can also activate campaigns for people who have been captured within any of these geofences and not been back within the last 48-72 hours to display different ads and offers.
When you target your own retail locations, you can display ads to bring people back to your own locations. However, remember that this conversion tracking technology can be applied to targeting your competitors locations as well. sWe can also activate a variety of specialized campaigns for those people who have not revisited your physical location within the last 48-72 hours to display different ads and offers
Retailers and franchises are perfect businesses for using geofencing audiences in their marketing campaigns. Specifically when they can track and benefit from foot traffic. The typical campaigns for retail stores includes:
Restaurants and franchises are perfect businesses for using geofencing audiences in their marketing campaigns. Specifically when they can track and benefit from foot traffic. The typical campaigns for retail stores includes:
Your customers are doing business already offline, we just need to define where?
We have worked with supplement companies to geofencing stores like GNC and Vitamin Shoppe retail stores to display ads to people walking into these locations.
We have also worked with other companies to geofence organic, vegan and certain health food stores to create custom audiences to display their offers.
Just because you don't have a retail location does not mean you cannot benefit from geofencing other retail locations.
It's important to understand how your Geofencing and Retargeting can fit into your existing marketing campaigns. These powerful Geofencing and Retargeting tactics should not be considered a single event strategy, these strategies should be connected to everything else you are doing with your marketing. Think of Geofencing and Retargeting campaigns as lead/customer Optimization more than Lead Generation and you will then realize how significant this technology will impact your business.
Click here to schedule a time to speak with a dedicated campaign manager to discuss your campaign options. The campaign manager will be able to advise you on the best options available to you based on your budget. Yes we can start for as little as $500/month
You might be a action taker and quick decision maker. That’s awesome and I want to reward you and make it easy for you to activate your retargeting campaigns. Here’s the link to use to get started with your campaign. Yes we can start for as little as $500/month
Want to speak about your own geofencing and retargeting campaign strategy to find out what options you have and how best it implement your campaigns? Schedule a time with a LeadFollow Geninus now.
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