Discover how you can dramatically drive more leads to your website, increase your brand awareness and maximize your deal conversions by over 70% ALL from your existing marketing within the next 30 days!

This revolutionary concept has been proven time after time and it has NOTHING to do by increasing your calling, texting, voice mails, direct mail campaigns, etc.!!!

However, if you are sending direct mail you will want to pay close attention to this message. Because, even when you apply this strategy to your existing postcard or letter direct mail campaigns you will increase your response rates exponentially…

Maximize your direct mail response rate even if people didn’t see your direct mail piece?

Activate Your Direct Mail ROI Buddy Campaign!


USPS Advertising, Everdoor Direct Mail


You will have people knowing who you are and searching for you by name! This will directly increase your deal flow because more people will know who you are and contact you directly!

If you are sending direct mail you will want to pay attention to this message. Because when you apply this strategy to your existing postcard or letter direct mail campaigns you will increase your response rates.


From the Desk of Benjamin Bressington
CEO of LeadFollow.io | Lover of Marketing | Author | Helper of Small Business Owners

I was speaking with a client just the other day when they told me this revelation that almost made me spit out my coffee.

We were discussing their marketing campaigns and they shared with me, that they have been sending direct mail for 10 months at the cost of $2,000 a month. Yeah, $2,000 worth of postcards each month to their farm.

There seems to be this myth out there that you need to be investing in your farm for 8-10 months before expecting a return. This is just a myth and you should not believe it. Yes, consistency is extremely important with your direct mail campaigns and other marketing methods, however there should be some form of response increase every 30 days.

This client I am referring too has spent $20,000 to date ($2,000 x 10 = $20,000) with no plan on stopping. In fact, they were actually trying to find more money to mail more often. They have goals to segment their mailings designed for sellers, expired listings, people likely to move soon and past client mailings.

It wasn’t what they had spent so far that almost made me spit out my coffee. It was this. They have not had one lead, or one deal from their direct mail campaign to date!

Nothing, nada, zip, goose egg!

That means they have spent $20,000.00 with no ROI, but they kept marketing because they felt if they stopped, they would lose all hope of a possible return. Besides, everyone is doing this, so it must work eventually, right? Also, they justify the direct mail campaigns, because they fear that someone else will hijack their potential customers.

This is just part of direct mail sending experience that sucks. The sad reality is, this is a common experience for a lot of people who send direct mail. They try a campaign which may be a one-time mailing, or they commit to a campaign that is 3-6 months with minimal results.

Direct mail is a numbers game BUT the numbers are stacked against you. With the average response rate somewhere between 1-3% you need to do everything you can to optimize your conversions.

With real estate mailings, there is this myth preached by the “all mighty marketing guru’s” that 10,000 postcards should lead to 1-2 deals. They also say in the same breath you should mail at least every 3 weeks to gain the attention of your target audience.

But it does not have to be like that. There is something you can do right now that will optimize your direct mail conversions without sending another direct mail campaign. However, if you desire to send more direct mail, then applying this strategy to your campaigns will maximize your response rate even if your recipients don’t receive your direct mail piece.

I want to show you how you can optimize your response rates even if your recipients don’t receive your direct mail piece! That’s right even if it doesn’t get delivered or it gets trashed with the junk mail.


Introducing Direct Mail ROI Buddy…this is like response rate insurance for your direct mail campaigns! You can also get website visitors even if they don’t receive your direct mail!


Direct Mail ROI Buddy is the USPS of the Internet. If you provide me with a physical mailing address, in conjunction with receiving a post card they would receive digital banner ads for 30/60/90 days into the future!

The problem with direct mail today?

  • Direct mail is expensive…

  • Direct mail response rates constantly fluctuate…

  • Response times can vary based on the month and market…

  • Letter and postcard production response times are in weeks not hours…

  • Direct mail requires consistency...

Direct mail campaigns work and it’s all a numbers game.


But it’s getting harder and harder to stand out from your competition. More people than ever before are using direct mail, because they don’t know any other way. The mailboxes are once again getting over cluttered.

So how can you increase your response rates, gain the attention you deserve and dominate your market?

How can you control the mind share of your target audience even in a competitive market?

The answer… when you layer your direct mail postcard/letter campaigns with our new virtual Direct Mail ROI Buddy system!

Imagine this...

Imagine the Direct Mail ROI Buddy technology displaying your ads to everyone (that you are currently sending direct mail to 4 times a day that are dramatically more targeted and responsive at a fraction of the cost.

Also Imagine how powerful it would be to follow your leads/customers online so they experience your ads daily on their personal devices when they check the weather, favorite sports team scores, dinner recipes, etc. This Direct Mail ROI Buddy can even display your ads on Forbes.com, CNN.com, Fox News, etc.!!!

How do you think this would impact the success of your campaign? It would be hard for your contact/leads not to know who you are, right?

This consistent branding towards your data base of prospects/contacts would drastically increase your presence and your offers. This is like imprinting your brand into their brain like the Golden Arches of McDonald’s. Without the big expense that MacDonald’s incurs…lol

How is this "MacDonald’s like" brand dominance possible on a Uber drivers budget?

It’s all because of the patent-pending technology we have created inside the Direct Mail ROI Buddy.

We named it Direct Mail ROI Buddy because it’s the friend to every direct mail marketer or campaign that wants to seriously increase response rates without damaging their wallets. Just like the friend you want to have drinks with, or hang out with after work. Direct Mail ROI Buddy is the friend to your direct mail campaigns. But it’s more than just a friend. It’s like a full-time marketing coach pushing your campaigns forward producing responses you have never experienced before, because Direct Mail ROI Buddy works for you 24 hours a day, 7 days a week and beyond.

Here is How the Direct Mail ROI Buddy works…

We display your ads to all your direct mail prospects/clients. Those people will see your ads everywhere when they go online...BUT…this is not just limited to the people on your list, we will also display your ads to every personal device that exists within that property address from your list!

But not only the people you are mailing. We will display your ads to everyone inside the property address you are mailing. We will target every device that exists or enters that property address for the next 30 days.

Also, keep in mind that we can layer in video ads, not just display ads. This means your prospects and clients can watch your video ads and see your banner ads every day for as long as you desire.

This is what’s called direct mail 3.0 and beyond for today’s marketing professionals. The Direct Mail ROI Buddy system takes the best of digital display advertising and combines it with Geofencing and addresses based geotargeting to display your ads to a highly targeted audience.

This means you will be using the same technology that Amazon.com uses to increase brand recall by 15.7%. But that’s not all this same technology has been shown to increase a persons likelihood to engage with you by 70%!

It Gets Even Better! Target your banner display advertising to only the people you are sending your direct mail.

Compound the results of your direct-mail marketing by syncing your postcard marketing campaign with online banner display ads.

With Direct Mail ROI Buddy you maximize your marketing dollars beyond the people that are your ideal customers. You already know where your customers live… Direct Mail ROI Buddy uses the direct mail addresses to display ads to other target audiences. See below…

Our Direct Mail ROI Buddy targeting allows you to radically reduce your marketing waste, by only showing your ads to the right people at the right time. In addition, we include our audience maximizer which automatically targets all people who live at that given addresses. This practically guarantees your message will be seen by the right people, at the right time!

Benefit from "Pillow Talk Conversations"

How often has this happened to you?

I was eating dinner with my wife one night when she started telling me about these ads for a new ice cream that was available at a place known as Publix just down the road. What’s interesting is we don’t buy dairy ice cream because of my lactose intolerance. However, these ice cream ads got my wife’s attention. This resulted in us stopping at Publix on the way back from paddle boarding the very next day and experiencing my wife enjoying a tub of fancy chocolate ice cream with pretzels and caramel goodness right in front of me that was off limits to my taste buds.

It’s an almost daily occurrence now that my wife is telling me about something she has seen online, or an advertisement that has captivated her attention.

How are you currently stimulating pillow talk with your advertising?

These are the conversations that you can stimulate with your audiences when you apply the Direct Mail ROI Buddy Technology to your direct mail campaigns.

That’s right, the Direct Mail ROI Buddy campaigns benefit from the “Table Talk” or “Pillow Talk” process. Because when you use the Direct Mail ROI Buddy addressable retargeting technology you are going to display your ads to everyone who visits or enters your property geofence.

When you send a letter or postcard it is usually addressed to a specific resident. However, with the Direct Mail ROI Buddy ads system we are displaying your ads to everyone who lives at or near the property address. This means everyone who lives there will see your ads on their cell phones, tablets, laptop computers and desktop computers every day for as long as you desire.

This creates conversations, because the residents will discuss the ads they have been targeted with. Just think about how often your own family members discuss the ads they have been targeted with. It happens all the time. It may even start a line of conversation that promotes your leads to take the next step in their customer life cycle.

How easy is Direct Mail ROI Buddy to use and implement?

Addressable GeoFencing Direct Mail Postcard geofencing

Direct Mail ROI Buddy makes something complicated extremely simple and it takes you less than 5 minutes to configure.

All you need to do is:

  • Upload your list

  • Upload your direct mail piece…

Then…sit back and relax while our team activates your campaign and converts it into a professional banner ad campaign receiving impressions and clicks to your website within a couple of hours…

How Geofencing works what is geofencing audiences

Here’s what we do in the background:

When you upload your list of addresses to the Direct Mail ROI Buddy system. We will convert every USPS address into its longitude and latitude then overlay the property boundaries as per the GIS map information. This allows us to geofence every property in order to capture the mobile devices that exist within this geofence. We then use this device data to create a custom audience to display your banner and videos ads.

Direct Mail ROI Buddy is the perfect marketing solution for any direct mail list you have. New or Old! Direct Mail Buddy will convert your Direct Mail postcard flyer into a series of digital banner ads that can be used to target your direct mail list!

Your advertising will only display to the people you were sending your postcards or letters to! That’s right with Direct Mail ROI Buddy the LeadFollow system will GeoFence every USPS address on your list, and allow you to display your ads to this list for the next 30 days!

This means everywhere your leads go online for the next 30 days they will see your ads with your offer!

What’s a GeoFence?

How Geofencing works what is geofencing audiences

Geofencing is a technology that has existed for the last ten years. So why are you now just hearing about it? The challenge with geofencing, is it has been a technology only available to companies with big budgets typically over $100,000/month or more. However, our our company LeadFollow (the creator of Direct Mail ROI Buddy) is changing the way the industry is working by allowing small/medium size business owners access to the same technology with a starting budget as low as $500.

This allows you to leverage the benefits of Geofencing and retargeting with your existing marketing campaigns.



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What’s included with Direct Mail ROI Buddy system?

  • We will convert your existing direct mail piece into a banner ad for use with your campaign >

  • We will process your direct mail list and geofence the properties to create geofence audiences.

  • We will activate your campaign for launch and within your budget

  • We will give you weekly progress reports

  • We will give you access to your own dashboard to review real time analytics

  • We will give you live strategy sessions with our own specialists

BONUS #1 Retail Conversion Zone Tracking!

With the Conversion zone tracking you will be able to track everyone who has seen your ads online and walked into your retail store locations! Up to 50 conversion zones included with your Direct Mail ROI Buddy order!

Conversion zones allow us to actually enter geofences around your retail locations so when people who see your ads walk into your retail locations, we can track those conversions.

That’s right, we will know if they’ve seen your Ad on any of their devices and then they’ve walked into your retail location. These geo-conversion zones are extremely powerful, and it helps you track the effectiveness of your conversions.

And our system is even so smart it gets better than that. So, a virtual geofence is traced around any specific location, so this is what we’re targeting and we use your address list.

BONUS #2 Phone Number Tracking! $60 Value

Add phone number tracking to your direct mail campaigns automatically with LeadFollow Call Tracking! Usually an additional $20 per month. You will get access to one (local) phone number for three (3) months to track the calls you receive from your direct mail and banner ad campaign!



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Tracking and Analytic Options

Unlike your existing direct mail tracking options which are limited, the LeadFollow Direct Mail ROI Buddy allows you to track multiple conversion elements. Which are defined below. But our most impressive is the ability to track the people who see your ads online and then walk into your retail locations. We can also track the people who have seen your ads then have landed on your website either by click or what we call direct search.

With the LeadFolollow Direct Mail ROI Buddy we include the following tracking options with each of your campaigns:

  • Conversion Zone Tracking

  • Tracking Website Visitors

  • Tracking People who Direct Search and visit your website

  • Tracking Phone Calls Uses LeadFollow Call Tracking



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Direct Mail ROI Buddy Use Cases:

Let’s discuss some of the simple use cases for LeadFollow Direct Mail ROI Buddy and how you benefit from this technology in your business today!

Expired Leads Marketing Campaigns

How Geofencing works what is geofencing audiences

You can compile a list of expired properties, the ones that did not sell with another Real Estate agent and then upload this list to your Direct Mail ROI Buddy account. Our system will then convert these addresses into an address list audience you can target with your ads that are personalized with messages about selling your property.

The great news is that your Expired Leads campaign is 100% compliant as it is a passive marketing strategy and does not impose itself on the leads like Ringless Voicemails, Text Messages or Phone Calls. This makes the campaign compliant in the USA and Canada.

FSBO Leads Marketing Campaigns

How Geofencing works what is geofencing audiences

If you are targeting listings that are for sale by owner you can compile this list of properties then upload it into your Direct Mail ROI Buddy to launch your personalized campaign.

Your banner and video ads, they will be personalized with your sales messages targeted directly at FSBO’s. This allows you to optimize your sales funnel with the right message at the right time to the right people.

Cash Buyer Marketing Campaigns

How Geofencing works what is geofencing audiences

Regardless of the market, targeting cash buyers presents a massive opportunity for anyone. You can compile your list of property addresses and even the mailing addresses of cash buyers and upload them into the Direct Mail ROI Buddy campaign manager. Then you will launch your personalized ads to these sellers offering your services.

You will notice that LeadFollow can offer you various campaigns options to help you personalize your ads for this audience.

Seller Listings Marketing Campaigns

How Geofencing works what is geofencing audiences

There are several strategies you can apply to Seller Listings. If you have a property to sell our team will help you create ads that you can display in-conjunction with your direct mail campaigns. You can also display your ads to anyone that is looking to buy property within your geo-farm area using the LeadFollow Contextual Data. This allows us to display your ads to anyone that is consuming content online related to buying or selling the property.

Targeting Open Houses with Direct Mail ROI Buddy

If you are looking for a list of buyers or sellers in any given market, you can compile a list of the open houses in your market and the LeadFollow Direct Mail ROI Buddy will compile an audience of the people who enter those open houses during the given times. This will give you a highly targeted audience you can use to advertise your offers.

Refinance & Mortgage Marketing Campaigns

How Geofencing works what is geofencing audiences

Your Direct Mail ROI Buddy campaigns can include campaigns or co-marketing campaigns with finance or mortgage-related offers. Our team can help you create a banner ad set that allows you to display multiple ads connected to your current financial incentives.

Likely to Move Marketing Campaigns

You can compile a list of likely to move leads and then display your ads to this list. Each of the ads can be personalized with marketing messages optimized for your audience. The good news with this campaign is that you are hyper-targeted and not going to display your ads to people who have not met the likely to move data requirements. This ensures you are displaying your ads to the right people at the right time.



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Why LeadFollow?

LeadFollow is more than just a turnkey marketing platform for smart marketers. We have our own technology stack that allows you to do amazing things with big data. Giving you access to big data custom audiences you can’t get access to from anywhere else.

How Geofencing works what is geofencing audiences

LeadFollow is more than just a turnkey marketing platform for smart marketers. We have our own technology stack that allows you to do amazing things with big data. Giving you access to big data custom audiences you can’t get access to from anywhere else.

LeadFollow is constantly releasing new features and solutions that allow you to personalize your marketing and communication. LeadFollow’s Direct Mail ROI Buddy is just part of a full solution you will be provided with to help you optimize you enter marketing campaigns.

LeadFollow works in 40 countries and 13 languages and will soon be in 200 countries. You are only limited by your imagination when you are working with the LeadFollow team.

Are your postcards not getting the response they once were?

If your postcards are not getting the response you need. Apply the Direct Mail ROI Buddy to your existing lists or your next postcard marketing campaign and see the difference in activity. You will certainly get impressions and people visiting your website. Ask yourself this, can you say the same thing is happening with your postcard campaign?

Want to make your postcards stand out?

To win the game of marketing today requires three things. You need:

  1. Recency
  2. Frequency
  3. Duration

This is the formula the Kardashian’s have used to make millions. Now you can apply this formula to your marketing campaigns even if you're on a budget.

Recency is how recently your customers interacted with your brand, Frequency is the last time your customers saw your brand and Duration is the length of time your customers have engaged with your brand.

If you are failing to engage your customers often enough, and frequently enough your customers are destined to forget you faster than snow melting on a Florida beach.

The biggest mistake people make with their direct mail campaigns is allowing their customers to forget them. Don’t make this mistake by applying Direct Mail ROI Buddy to each of your campaigns.

Thinking of ways to get a better response from your direct mail?

Direct Mail ROI Buddy will help you to keep people aware of your brand, get people to visit your website and bring the people who visit your website back to your website. This helps you increase your response rates significantly, and it doesn’t require you to send more direct mail!

Direct mail is expensive, is there a better way?

Yes, there is a better way! It’s adding Direct Mail ROI Buddy to support your direct mail campaigns.



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What does Direct Mail ROI Buddy Cost?

Pricing for a Direct Mail ROI Buddy campaign is based on your list size but can be optimized around your budget. We recommend $1 per person for a 30-day campaign. However you can run campaigns for as little as $500. If you use a smaller budget you are limiting the number of impressions that are delivered.

There is a One-Time Setup fee of $399 which covers the cost to create your banner ads for your campaign. This will include up to 3 revisions of your banner creative. Additional revisions are $50 per revision. You should be able to provide our team with your existing direct mail pieces and we will convert these into banner ads for you.



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F.A.Q’s.

1. Can I use my existing direct mail lists?

Yes, you can use your existing direct mail lists. The only requirement is that you have the address for us to convert into a geofence to target for your advertising. This address list does not need to be from a recent campaign. We have had clients go back years with their data to recycle old data.

2. What do I need to launch a campaign

We make your campaign launch extremely simple. All you need to do is prepay for your campaign, upload your list to our Campaign manager or email it to your account manager, upload your existing postcard designs and our team will convert them into banner ads. Then once you approve the banner ads we will launch the campaigns. If you want to use videos with your ads, all you need to do is email our team with your video files to use.

3. What should my budget be?

Your budget should be $1 per person on your list, however, if this is more than you can pay at this point in time, you can adjust the budget to what works for you. Remember that what you are making possible is 4 banner impressions per person for 30 days. This type of marketing is used for optimizing all of your existing marketing and sales activities. The campaign minimum is $500 which will give you 50,000 impressions over 30 days. $1,000 will give you 100,000 impressions over 30 days. The more impressions you have to display your ads the more impressions that each person can have per day.

What happens is we divide your budget by 30 days to create a daily budget. This daily budget will create an impression cap per day.

4. What is the minimum I can spend?

The budget minimum to activate a campaign is $500.00 plus the $399 setup fee. Video ads are not recommended on budgets less than $1,500.00 due to video ads costing more per CPM.

5. What is the maximum I can spend?

There is no account maximum you can spend on your campaign. The more you spend the more impressions you will create.

6. If I have a list of addresses can I use this for a campaign?

Yes, you can use any list of addresses that you have for a campaign. Regardless of where or how you generated this list of addresses, they can be used for your campaign. All we need you to provide us is this address list in a CSV file. Our team will help you activate your address list within your account.

7. What size banner ads do I need?

Yes, our team will design your banner creative for you. Our team will design banners in the following sizes: 160x600 180x150 300x250 300x600 320x50 320x100 336x280 728x90.

8. Can I design my own banner ads?

Yes, you can design your own banners but they must be in these sizes: 160x600 180x150 300x250 300x600 320x50 320x100 336x280 728x90. You can provide HTML5 Banners or Static PNG, JPG files. Our team will validate the banners as part of your onboarding process.

9. Can you design my banner ads for me?

Yes, our team will design your banner creative for you. Our team will design banners in the following sizes: 160x600 180x150 300x250 300x600 320x50 320x100 336x280 728x90.

10. What is the setup fee?

The setup fee is $399 and includes your campaign setup, banner design of 1 banner set in 6 sizes 160x600 180x150 300x250 300x600 320x50 320x100 336x280 728x90 with 3 revisions. Once you have paid for your campaign our goal is to have it launched within 72 business hours.

11. How soon can my campaign be live?

Our goal is to have your campaign launched within 72 hours. This time can be reduced if you pay the additional rush fee to get your banner ad creative designed, or if you already have your banner creative designed.

12. Can I repeat campaigns for longer than 30 days?

Yes, you can repeat campaigns for longer than 30 days. Our minimum campaign length is 90 days. We recommend bundling your campaign with Website Visitor Retargeting and allocating a monthly impression budget to retarget this audience. It's recommended to run your campaigns for at least 3 months if not longer.

13. Should I also apply a website visitor retargeting campaign?

Yes, you should apply a website visitor retargeting budget to your campaign. You are investing in getting people to your website, therefore you should retarget those people who visit your website. You can speak to our team to have them integrate your website visitor retargeting with your campaign. This requires you to install our Smart Pixel on your website.

14. Can I just purchase website visitor retargeting?

Yes, you can purchase Website Visitor Retargeting

15. Can I run more than 1 ad campaign at a time?

Yes, you can run more than one campaign at a time. The number of campaigns you want to run is under your control. You can stack campaigns based on your list and offer personalization. We can also automatically rotate your banner creatives.

16. What does it cost to get additional banner ads created?

The cost for creating additional banner creative for an existing campaign is $99.

17. If I have a larger list can I create different segments to target?

Yes, you can segment your list based on your requirements. Our minimum list size is 1 property address. With the maximum being 1 million property addresses. Each list segment should have a dedicated budget and dedicated campaign that is integrated with Website Visitor Retargeting.

18. Can I use this for my existing clients to target them instead of leads?

Yes, you can apply this strategy to your existing clients to stay top of mind with them. We have many clients who use this strategy to display up-sells, and down-sells to their existing client lists. Targeting past clients is extremely beneficial as it can optimize your sales funnels.

19. Does this work with FSBO leads?

Yes, this works for FSBO lead marketing and promotions. If you have a mailing address or property address this strategy can be applied.

20. Does this work with Expired leads?

Yes, this works for Expired lead marketing and promotions. If you have a mailing address or property address this strategy can be applied.

21. Does this work with Cash Buyer Leads?

Yes, this works for Cash Buyer lead marketing and promotions. If you have a mailing address or property address this strategy can be applied.

22. Does this work for Likely to Move leads?

Yes, this works for Likely to Move lead marketing and promotions. If you have a mailing address or property address this strategy can be applied.

23. Will my ads display on Facebook?

No, your ads will not display on Facebook. As part of the LeadFollow ads network we syndicate your ads to over 355+ different advertising networks which gives us coverage over 98% of the internet. The LeadFollow ads are displayed on various apps over 600,000 apps and games including Angry Birds, Words with Friends, Weather.com, ESPN etc. Your Ads are also displayed on various websites via our 355+ advertising publishing networks.

If there is a website that contains banner, display or native advertising it’s a likely location your ads can be displayed.

24. Where are my banner ads displayed

The LeadFollow ads are displayed on various apps over 600,000 apps and games including Angry Birds, Words with Friends, Weather.com, ESPN etc. Your Ads are also displayed on various websites via our 355+ advertising publishing networks.

If there is a website that contains banner, display or native advertising, it’s a possible location your ads can be displayed.

24. Can I see my ads?

It’s possible that you can see your ads. However, this means we will be using up impression for you to see your ads rather than your customers to see your ads. We will provide you real-time reporting on the progress of your campaigns and the location of every impression and ad placement.



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How does conversion zone tracking work?

Geofencing Natural Lift Walk-in Conversion Tracking

The process is simple.

  1. We set up a geo-fence target zone around the area you want to target like your competitor's location.
  2. Then we set up a conversion zone around one or more of YOUR locations. That's right we can have up to 1,000 conversion zones per campaign!
  3. When the customer enters your competitor's location we start tracking their information. They see your ads online.
  4. When the customer enters the conversion zone with their device which has previously been served ads and tracked at the competitor's location. The LeadFollow system will validate this data and register it as a Conversion.

Now you can track who is seeing your ads and then walking into your stores. I am sure you might be getting some ideas. Yes, you can use this with your direct mail campaigns to track who you are sending direct mail and how many of those people are visiting your conversion zone locations. There are many use cases and we are more than happy to discuss them with you.

Geofencing Tracking Analytics Dashboard

The LeadFollow Geofencing and Retargeting Analytics are so detailed that we can even compare the people who naturally visited your store without seeing the ads versus the people who did see the ads and visit. This is what's called the natural conversion lift score. How did your ads boost your natural walk-in traffic. Not only can you measure foot traffic we can measure the impact your ads are having on your location foot traffic.



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Measuring GeoFencing and Retargeting Success

Ways you can track campaign effectiveness and optimization. Results cannot be guaranteed, and should not be considered typical. Results may vary from client to client. You should monitor the data from a campaign for up to 90 days after the campaign ends on LeadFollow.

What's certain is that we can help you build your brand awareness and help you build new audiences with buying intent that you can market. Here are several ways you can track the success of your LeadFollow Geofencing and Retargeting campaigns.

  1. Impressions delivered - Highly targeting Ads are being delivered to a highly targeted audience
  2. Click through rate - how many people see the ads and click them? A good rate is 1% anything above 1% is considered very good.
  3. View through rate - this is very unique and cool. Now that we have the smart pixel installed we can tell you how many people that your ad was delivered to that later directly searched for your company by name. Example: They saw the ad 3 times at work and when they got home they searched for your company by name.
  4. Increased phone calls, and sales (over time) They way these Ads work is helping to influence their decisions throughout their buyer's journey. Consistently seeing your Ads, Logo and brand message will help reinforce you as the option to work with when they are ready. LeadFollow can provide you with a trackable phone number to use in your campaigns.
  5. Increased web traffic - Start to track traffic analytics of website traffic as well as a decreased bounce rate. You will notice an increase in direct search traffic.
  6. Better quality visitors and leads- Generally the quality of traffic to your site improves over time as well as the quality of leads.
  7. Visitors' time on site and number of page views.
  8. Building an audience of highly qualified and targeted people you can display your brand message to without having to spend $50k on a booth and deal with "running" the expo.
  9. Driving this newly collected audience to a page where the can be pixeled and retargeted long term as well as the opportunity to collect their contact info through lead capture forms.
  10. Using the LeadFollow SmartLink tool to create audiences based on the people who click on the content and links you share on your social media unique to LeadFollow!

For example with one client, we helped them bring back 887 people to their website, which resulted in a 35% increase in the request for demo's that month means we helped them recapture leads who have left their website previously and help get these customers back into the sales funnel. How many customers are leaving your website?

If you want to understand this more visit our Traffic Recapture Calculator to help you calculate the possible ROI on a retargeting campaign.



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What should my budget be?

That’s a great question. You can launch a campaign for as little as $500. This gives you 50,000 impressions of your ads over 30 days. However, you should ideally budget for $1 per person on your list. $1 per person for 30 days will ensure each person sees your ads 4 times a day for 30 days. This is optimal exposure to create brand awareness.

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Still got questions?

Speak with the LeadFollow Team today! Use the live chat in the bottom right, or Call or text (302) 754-5880 or Email Team@LeadFollow.io




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Speak to a LeadFollow Genius

Want to speak about your own geofencing and retargeting campaign strategy to find out what options you have and how best to implement your campaigns? Schedule a time with a LeadFollow Geninus now.

Schedule Time!

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Speak to a human Text or Call (302) 754-5880 or use the live chat in the bottom right!

Geofencing Geofence audience retargeting benefits




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